Which Social Platforms Should I be on for My Business?

Today social media is vital to a successful business, without it your brilliant business can easily get lost in the competition. But, with so many social platforms, how are you supposed to choose the right ones when it comes to using social media for your business?

We get that being a business owner is more than a full-time job, and while social media might start out free, if you don’t know what you’re doing it can cost you time, money, and effort. To make it a little easier, we’ve got the details to get you started on using social media for business.

Choices, Choices, Choices

There are so many social media platforms and the amount of energy and time that it would take to manage a profile on all of them just doesn’t exist. You’re better off focusing on the best platforms for your business.

Based on the number of users, the top social platforms are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

But even managing five social platforms can be a lot to handle, especially if you’re just starting out. So let’s look at how each platform can help your business and narrow it down.


Facebook has the largest user base and lets you share all types of content, so it’s a great place to start. With Facebook, you can learn about your audience, create a target audience, collect reviews, and increase traffic to your site and physical location. This platform also gives you access to effective advertising and analytical tools so you can create ads that reach a specific audience and stay on top of how well your page is doing.


Instagram doesn’t fall too far behind Facebook, and its generally younger user base is quickly growing. This platform is only for sharing image and video content, but with hashtags and geotags, Instagram makes it simple to connect to your target audience. And with features like Instagram Stories and Instagram Live, there are plenty of ways to promote your brand and keep your audience engaged.


Twitter is all about immediate communication, and joining conversations with your audience is easy through mentions, likes, and retweets. If you’ve got interesting content to share and can make it short and sweet, retweets can help spread awareness about your brand.


LinkedIn is different from other social platforms, but if your business is big on networking, this is where you want to be. LinkedIn gives you the option to join groups specific to your industry, helping you stand out as an industry leader, promote your brand, and increase sales and site traffic.


Pinterest is another visual platform, and it’s great for generating backlinks, driving sales, and increasing site traffic. Through Rich Pins, you can share important metadata right on a pin. For example, with a Product Pin, you can share ratings, pricing, availability, where to buy, and more. This platform is especially effective if your business falls in the categories of art, decor, food, fashion, weddings, lifestyle, and travel.

Expert Care For Your Social Media Marketing Needs

There’s so much that goes into successful social media marketing and choosing the right platforms for using social media for business is essential to growth and success. At Marketing Java, we’re always rooting for small business. When it comes to using social media for business in Denver and nationwide, contact Marketing Java today to see how our experts can help your business thrive.

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