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Marketing Java

Website Wisdom: 8 Ways to Stay Ahead of Disaster

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Your website: It’s the face you show the world and it’s the place you direct your customers to probably every day. When it’s running like you want it to, it’s a thing of beauty. But when things go wrong, man, they go wrong. This post isn’t going to be the cure-all for what ails your site, but might give you some ideas on how to prevent big issues later on. Consider it an ounce of prevention, so to speak.

  1. Have a good, accessible host, and don’t go cheap. Expect to pay around $90-125 annually. When things go wrong, or you have a question, there is peace of mind in being able to pick up the phone and deal with a life person. Bargain services can sometimes mean no one is around to provide service, so I guess that’s why they’re a bargain. ;/
  2. Make sure your site is maintained all the time, and if you’re not good at that, make sure you work with someone who is.
  3. If your host doesn’t already provide it, make sure you’re doing regular back-ups of your site.
  4. Apply updates cautiously. We use WordPress in our builds, so software updates are pretty regular for it, and the plugins that it uses. These updates can break sites, because of software, theme and other conflicts.
  5. Get a maintenance plan in place, if you don’t have one already. This allows someone else to do the updating and maintenance, so your site is kept up to date and fine-tuned without you worrying about it. Expect to pay about $1200-3000 annually. While it might seem like a lot of money, think about it like your vehicle; by keeping it tuned up and working right, you avoid giant expenses later on, and hopefully minimize outages or other issues.
  6. Watch for strange comments and traffic in your analytics; if you notice some odd or frequent spamming going on, you might need to make some changes to certain posts or pages, by either deleting them, renaming them, or changing access levels.
  7. Update your site’s content regularly, weekly, if possible. It helps improve your SEO by letting search engines know you keep your site up, and also keeps your customers up to date on changes.
  8. Make sure your site is modern, mobile-friendly and well-designed. Out-dated, ill-conceived or convoluted designs can cause problems for guests and a drain on hosting servers. Newer designs help with the way a site performs, while presenting a better image to your customers about your business, and newer technology exists to help your site run better.

Good luck with your site and if you have any web-related questions you want to ask us, drop us a line.

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