Strong Brewed Marketing: Nothing Bundt Cakes

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Nothing Bundt CakesToday’s business insight comes from Deana O’Brien, co-owner of Nothing Bundt Cakes in Boulder. She and her mother, Diane Ward, own and operate the bakery franchise. The two women have diverse backgrounds, so I was curious to know about the switch to the sweet life of business ownership. Here’s their story:

Inspiration: Diane worked for IBM for over 30 years and always wanted to own a restaurant of some sort, while Deana was employed at a law firm prior the bakery. The mother-daughter team tasted the bundt cakes at another Colorado location and it was love at first bite! A few years into retirement, Diane approached her daughter about opening the bakery together and Deana was all in.

Benefits: Deana says that having an amazing product makes all the difference. She loves interacting with customers one-on-one and seeing their faces light up when they taste the bundt cakes for the first time. She enjoys working with her mother and says that the benefits of a family-owned business speak for themselves, because “family members have each others’ backs.” Their closeness brings added trust and understanding to their business relationship and helps the pair get through any challenges that arise.

Challenges: As a new business, they’re striving to get the word out and bring customers into their location. Deana is optimistic, though, and says that every day someone new walks through the doors. That’s all they can ask for and know that it indicates the bakery’s growing popularity.

Community Focus: The women donate products to various fundraisers for schools and non-profits. They’re also members of the Louisville and Lafayette Chambers of Commerce.

Advice: Deana says that the rumors are true about the first year of business being the hardest. (They are celebrating their one year anniversary this Saturday, February 28!) However, she adds that all of the hard work is definitely worth it. Diane and Deana attribute the bakery’s success to the wonderful team of people that work there – 6 out of 7 of the Nothing Bundt Cakes Boulder employees have been at the bakery since day one!

bundtinisI had so much fun learning about this dynamic mother-daughter duo. If you haven’t had one of their bundt cakes, stop what you’re doing and get your buns over there now! Seriously, you’ll thank me later. (You may have a hard time deciding on which flavor to try, because they’re all drool-worthy.) That’s all for today’s business insight, but I’ll be serving it up strong every other week. If you need your fix before then, check out the stories of other small businesses here.