November 28th marks the 2015 edition of Small Business Saturday, and with each year it’s been conducted (it’s been going on since 2010!), a little more momentum is created, both the day of, and all the days that follow.
Wondering if the ShopSmall movement is making an impact?
Here are some numbers to chew on:
- According to the Seattle Good Business Network, small businesses donate 250% more than larger businesses to non-profits and community causes
- There are tremendous benefits to the environment when you shop locally and you can support the Maker Movement at the same time (Source: Why Buying Local is Worth Every Cent)
- Local business generates 70 percent more local economic activity per square foot than big box retail (Source: Andersonville Study of Retail Economics)
- If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy (Source: Civic Economics Study in Grand Rapids, Michigan).
- It’s estimated that $14.3 billion was spent at independent businesses on Small Business Saturday, 2014 (Source: Small Business Saturday Website)
- Small Business Saturday has just about 3.3 million Facebook fans since starting the channel in 2010 (Source: SBS Facebook Page)
So now that you know some of the stats…
What Are Some Ways Consumers Can Support the ShopSmall Movement?
Shopping and encouraging others to shop local and shop small is one of the simplest ways to support the movement. Keeping your dollars in your local economy means you’re essentially voting with your money, and it makes a statement, as well as an impact.
Other ways are not even of a monetary nature and speak more toward the supporting in both altruistic and socially-conscious ways. Simply put, it’s by actions, so we assembled an infographic to help with the heavy-lifting:
What Are Some Ways for Businesses to Get Involved?
The Small Business Administration has put together a super handy list of things you can do. Of course, you can visit the official website and download everything from ideas to materials you can print out and use to help promote the day and even get some momentum in your own community. Some businesses might not have the benefit of getting the merch that they supply to Neighborhood Champions, but you’re not out of luck by any means. There’s a way for you to include your business as one that is supporting the movement, plus…
Don’t have time to scour the Small Business Saturday site?
We’ve compiled some of the goodies in zip files on our site, to save you a couple steps.* To get all the details on these great ideas, a visit to their site will still be the best way to learn how these events have been done by others, or the concepts behind them. Communities across the country have held really creative and inspirational Small Business Saturday initiatives, and if they can do it, so can you!
Following are links to some specific things the SBS folks and the small business community have come up with, and we’ve included a few here on our site to save you a couple steps (and you agree to their disclaimer by downloading these!):
- Small Business Saturday 2015_Fun_Run
- Small Business Saturday ShopSmall_Coloring Page
- Small Business Saturday Family_Day
Make Yours the Best Small Business Saturday Yet!
From everyone here at Marketing Java, we hope your small business has a record-breaking Small Business Saturday, and we’d love to hear about the ideas you created or used in your community. While ShopSmall seems to be an annual initiative, we truly wish for it to be something consumers embrace all year long. Shopping and supporting local business isn’t just great for the economy, it’s a way to really build community and connect people, including entrepreneurs to one another. Make sure you’re promoting the idea not just for your business, but for others in your vicinity, as you all win when people shop where they live. Happy #shopsmall to you!