You might think that this isn’t that big of a deal, but it is and you should take our word for it. It is good to post frequently and tell your customers about your business but As Neil Patel says,
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed. “
It is important to post continuously on social media platforms to provide regular information to the users. But as stated above, there are a few questions you should ask yourself before you devise any social media campaign to promote your business.
Quality or Frequency?
I know, it reads Quality or Frequency but in reality, you must try to post content with supreme quality and planned frequency. Quality of the content is always going to be a key factor for any social media strategy plan but we are talking about the frequency in this blog, so let’s get on with it.
How often should you post on Social media?
The answer will vary for each social media platform and you know there are many to go around these days. Let’s start with the platform with most users and you guessed it right, we are in fact, talking about Facebook.
Facebook is an amazing and very effective way to reach your intended audience with creative social media campaign but you don’t really want to your crowd their News Feed, do you? As per the recent research, you must post a minimum of 4 times a week on Facebook to keep your audience engaged. Talking about your daily posts, you must not exceed 3 posts a day and try to post at least one every day and two on odd days.
When it comes to Twitter, the optimum amount of posts can vary anywhere between 5 and 50. There are different studies about this and all with their own different analysis. But considering the fact that Tweets have a short life, it is important to keep the number of Tweets per day around 15-25 or more depending upon your business.
As for the other Social Media platforms:
LinkedIn: At least 2 posts a week and not exceeding one post/day. Our Suggestion: 1 post/day
Instagram: At least 1 post per day and try not to exceed 3 post/day.Our Suggestion: 1-2 post/day
Pinterest: At least 3 posts a day and try not exceeding 30 for the day. Our Suggestion: 11-13 posts/day
Contact a Social Media Expert in Boulder Today
Handling Social media campaign on all different Social media platforms can be hectic and will definitely reduce the efficiency. Marketing Java can help you with Social media strategy plan and keeps your social media campaign running with utmost efficiency. Contact Marketing Java today to receive a quote for any digital marketing service in Boulder.