Good Google News for Startups

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Google Cloud PlatformGoogle announced a new program that could be a great ally to new startup businesses. Google’s Cloud Platform for Startups offers startups $100,000 in Cloud Platform credit that can be applied toward all Cloud Platform products. The offer also comes with 24/7 support for eligible startups, including around-the-clock phone customer service and little to no wait times. Cloud Platform solutions engineers are available to assist startups one-on-one as they dive into this new infrastructure.

Google said in a blog release: “This offer supports our core Google Cloud Platform philosophy: we want developers to focus on code; not worry about managing infrastructure…startups can take advantage of this offer and being using the same infrastructure platform we use at Google.”

To be eligible for this program, startup companies must be younger than five years of operating age and generate less than $500,000 in annual revenue. They also must be backed by an accelerator, incubator, or venture capital firm from Google’s list of approved organizations. Companies that have used Google’s platform and garnered success include Snapchat and Getaround. This deal seems likely to draw in startups, and if all goes well Google will benefit from new customer loyalty and awareness.

Another side of the story is that the Cloud Platform for Startups could lure customers to Google and away from competitors, like Amazon Web Services. Amazon has its own cloud platform designed to help new business – a platform that Google is acutely aware of.  Google’s offer of $100,000 greatly outshines Amazon Web Services’ offer of $15,000 in credits, a difference in perks that could be enough to draw people to Google’s side.


Photo credit: Google Cloud Platform Blog