A Small Business Owner’s Guide to Facebook Post Types (Part 1)

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Getting your business on Facebook can seem a little daunting. There are so many different ways you can post about your business – how do you know what post type is right for you? Get your social media started on the right foot with this quick guide to Facebook Post Types.

Share a Photo to Facebook

Sharing a photo to Facebook is an old standby, but an incredibly powerful one. If you have been relying purely on sharing links and letting images auto-populate, you may be missing a large portion of your potential audience. Try uploading the image (assuming you have permission) manually, and sharing the link in the post text. Compare the views. If they went up, consider expanding your image library. Here is a great guide to some online tools you can use to make beautiful images for your social networks.

Get Bookings (or other actions) on your Facebook Page

Use a post to get your audience to take a specific action, such as making reservations or calling your business. This post type may be different depending on your call to action. From here, you can promote the action you want your audience to take from your Facebook page. You will be able to upload a custom image, change the headline, edit your link description text, as well as add a compelling post to the top. This post will have a “Book Now!” (or whatever CTA you’re using, such as get phone calls) button at the bottom of the post for your audience to click.

Encourage your Facebook Audience to Message You


Facebook is a great place to have a conversation with your audience. Once again you have the ability to fully customize this free post type. Rather than a book now button, the post features a “Send Message” button. This is a good way to open up a two way conversation with you and your audience, or to prompt questions you know people may have, but haven’t had the time or energy to ask (i.e. how to get to your storefront, what your prices are etc). Make one of these posts and see what kinds of responses you get. You may be able to fill a new FAQ page!

Advertise Your Business

The Advertise your business post! Technically this is an overarching category for 4 different paid options, and 1 free option. These are a shorter way to accomplish the same thing you can accomplish in the Facebook Ad Manager.

We’ll cover the paid options in our next blog post, so for now, let’s look at the share page with friends option. This allows you to suggest to your friends that they should like your page. They will receive a notification prompting them to click like once you send the invitation. We recommend not sharing with everyone on your friends list, but rather only inviting people who you feel will be relevant to your brand, and may share it themselves. Don’t annoy people!

Post an Event at or for your Small Business

If you have an event coming up, you should absolutely make a Facebook event! Have a lot of events you need to advertise, but don’t want to spam your newsfeed? You can now schedule event publish dates! Make sure you have a properly sized event image that looks good on the event page & in the newsfeed. An important thing to note about events – when your page posts in the event, everyone going will get a notification. Use this to build excitement for announcements on the main page & event.

We will be covering more post types in next week’s blog. Let us know in the comment section if you have any questions!

If you need help with your Social Media marketing, Marketing Java is here to listen! We brew up small business online marketing tips, content, and support every day and we’re happy to answer your questions. Drop us a line, or give us a call today for a free consultation and start moving up in Google page-rankings!

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