Thousands of people shop for their new iPhone using their old iPhone. Teenagers walk around like zombies chasing virtual creatures they can only see on their smart phones. More and more people are browsing the internet, making purchases, and interacting with the world on mobile device. Make sure you are not missing out on valuable customers who can’t find you online because you haven’t upgraded to a mobile responsive website. If you haven’t been convinced yet, here are 5 reasons you MUST have a mobile responsive website in 2016.
Mobile Responsiveness Ranks Higher
In April of 2015, Google began including mobile responsiveness as a marker for Search Engine Return Page (SERP) rank. According to google, the reasoning for this is “Users will find it easier to get relevant, high quality search results optimized for their devices.” Websites that have a mobile friendly view rank higher in google searches. In less than 5 minutes, you can check your website to see if it qualifies as mobile-friendly with Google’s free Mobile-Friendly test. If you don’t pass the mobile-friendly test, you should seriously consider replacing or at least updating your current website.
In essence, Google now gives “extra points” to websites that adapt to whatever size screen they are on, and dings websites with static page sizes. If your small business has a website that isn’t responsive to the size of screen it is displayed on, it will be harder for your customers to find you when they search for your products or services. To put this in perspective, think about how often you look beyond the first few items listed when you perform a search. The answer is probably ‘not very often’, and the same can be said of most google users. The bottom line is, the higher you rank on Google, the more eyes see your business, the more sales you get.
You are losing sales if you’re not Mobile Responsive – Up to 25% of sales are happening on mobile devices
With one-click purchasing on amazon, and mobile ordering for Starbucks, your customers are beginning to expect to be able to conduct their business with you online, and sales on mobile devices have never been higher. If your website is not mobile responsive, you could be missing out on valuable sales. According to mobile e-commerce research, 2016 is expected to see 25% of all sales come from mobile devices. Increasingly, customers are making purchases on the same device they are doing research on, which is overwhelmingly, their smart phones. Making online shopping easy reduces the amount of time it takes for a customer to recognize they have a need, do the research and make their purchase.
If your website is not mobile friendly, you may be frustrating your customers – 94% access the web from a mobile device
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. This indicates a possible preference for searching on a mobile device. If you’ve ever wanted to make a purchase on the go and run into a website that wasn’t mobile friendly, you’ve probably experienced the frustration of having to zoom way into to hit that tiny purchase button. Take a moment right now to search for your small business on a phone or tablet. Did you like the results? Would you be frustrated using your website? Every part of the experience you provide to your sales prospects should be the best possible experience, and people are likely to click away if they find your website difficult to work with.
You can’t afford not to have a mobile friendly website
In a recent workshop on eCommerce Website Essentials, one small business owner admitted that she lost 30% of her website traffic when she failed to convert to a mobile friendly website in 2014. She is only just now getting her website updated, and has lost thousands of dollars in sales in the interim. Can you afford to miss out on sales due to your outdated website?
With data that only adds salt to her wounds, Huffington Post reports, “research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.” Load time is another issue older websites often face on mobile devices.
You can afford to have a new mobile responsive site built
Marketing Java provides affordable options to get you started with your new mobile responsive site. All of our website options include mobile-friendly design. Creating a feature-rich and convenient experience for your customers is key to setting your website apart from your competition. Premium functions like online commerce, membership, scheduling tools, and even customer downloads of your digital products are some of our specialties, and can be included into projects of any size.
If you need help creating a new, mobile responsive website to boost your sales and give a memorable and pleasing experience to all of your visitors, Marketing Java is here to listen! We brew up small business online marketing tips, content, and support every day and we’re happy to answer your questions. Drop us a line, or give us a call today for a free consultation and start moving up in Google page-rankings!