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Marketing Java

3 Reasons Why Your Business Needs to Stay Current with WordPress Updates

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Once your WordPress site is set up and rolling, the job isn’t done. Keeping a website current and safe from intruders requires web masters to continue to update WordPress. It may seem like extra work – after all your website currently does what you need it to, but applying updates is vital to keeping you safe from security issues, plugins not being compatible, and gives you access to new features. Here are 3 reasons why your business needs to stay current with WordPress updates.

You’ll get the latest security patches and fixes

No one thinks they will get hacked, but It is estimated that nearly 30,000 websites are infected with some type of malware each and every day. The latest security patches and fixes help cover the holes in the backend of your WordPress website that hackers can exploit. While you can do your part to keep your website safe by always using a unique complex password, sometimes hackers and malicious programs are able to exploit security holes in software. As time goes on, chances are that a new program will be created or a backdoor will be discovered that allow malicious entities to gain access to your website. That’s where security patches come in.

According to WordPress, “WordPress versions 4.6 and earlier are affected by two security issues: a cross-site scripting vulnerability via image filename, reported by SumOfPwn researcher Cengiz Han Sahin; and a path traversal vulnerability in the upgrade package uploader, reported by Dominik Schilling from the WordPress security team.” The 4.6.1 update provides a fix for these security issues.

Your website will get sweet new features!

You’ve seen the ancient flash websites frequently used by dog breeders that have never been updated. If only they knew all of the sweet new features they could use if they just updated their website! The latest large update (“>Wordpress 4.6 “Pepper”) implemented 3 new features that makes keeping up with your website much easier. You no longer have to leave the page you’re on to update your plugins, WordPress uses the native fonts on your computer to reduce load times, you won’t lose edits if you accidentally click away from where you are editing before saving, and wordpress will check to make sure you don’t accidentally link to the default link.

Updating Will Help Prevent Compatibility Issues with Plugins

Keeping your WordPress up to date will help prevent compatibility issues with plugins you may want to install. This is a sort of double-edged sword however. While good plugin developers will work quickly to make sure their plugin is updated to be compatible with the latest WordPress version, some plugins do lose support over time and will get weird bugs with new updates. HOWEVER! As you move forward and find new plugins, they will tend to be compatible with the latest versions of WordPress, and may be completely unusable with outdated versions. This can be a good way to find which plugins you need to find substitutes for, as an outdated plugin can also provide opportunities for malicious attacks.

Marketing Java can Help!

Perhaps the most important reason for regular maintenance of your site is to help minimize the issues of security breaches and software/plugin failure. Because your site’s software and security patches are applied in a timely manner, any anomalies are addressed regularly, rather than when the site is in jeopardy, or worse, disabled completely by the host. Important: Breached sites are often shut down because hosts do not want to risk the spread of such issues to other sites that might reside on your host’s servers.

If you need monthly WordPress maintenance, Marketing Java is here to listen! We brew up small business online marketing tips, content, and support every day and we’re happy to answer your questions. Drop us a line, or give us a call today for a free consultation and start moving up in Google page-rankings!

 

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